The common question asked by Retailers and Property Owners/Managers is whether implementing one format of media merely takes from another in a fixed pie of marketing spend. The market has changed considerably in the last 3 years with shopper marketing spending doubling and forecast to grow 21% per annum¹ over the coming three years. This is due to the fragmented nature of media and how most effectively brands can communicate with shoppers. The majority of shopper marketing growth is coming from a decrease in the massive spend on television as there due to both the increase in available channels and fewer people watching ads. As a result marketers are seeking more efficient ways of communicating with shoppers. Destination media offers shopper marketers a highly effective and cost effective means of communication.

SAS offers a complete service model for retailers and property owners thereby allowing them to focus on their core business. SAS recognised the potential for a set of added value tools driven by quality and measured results, underpinned by innovation and investment in the retail channel – to professionalise and improve its quality perceptions.

At its core SAS’s goal is to create significant additional value and identify a ‘win-win’ situation for each partner in the SAS triangle of destination owner, brand and SAS. Our primary focus is on the shopper and the consumer. This ensures the needs of the brand as the customer are met. This in turn maximises value for each media tool allowing us to minimise cost and maximise basket spend.

We partner with the retailer and there other partners to deliver both co-ordinated campaigns (where our media is co-ordinated with other forms near the Point-Of-Purchase) and integrated Campaigns (where we co-ordinate campaigns with other in-home and out-of-home media).

SAS works closely with media agencies to plan and maximise value for brands. We also work closely with destination owner marketers to ensure we co-ordinate activity with their marketing events calendar. This also extends to the trading teams where we take a consultative approach regarding which tools will be most effective in achieving their goals and when.

¹ Grocery Buyers Association, 2007

• Coordinated Integrated Media Planning
• Sales Uplift
• Revenue generation
• Value for Brands & Property Partners
• Tools